Yoghurt to boost your brain. Gummies for your gut. Even milk powders to help you live longer. Functional foods are promising bigger claims than ever and riding a wave of a surging interest that has ...
Functional food is not just another trend. It’s a megatrend, permeating almost every category in the industry – from beverage to dairy, snacking to confectionery. The food and drink industry is racing ...
Not very, according to product intelligence business, Vypr: who recently surveyed everyday shoppers in the UK to understand what they think about functional beverages. It found that 35% of respondents ...