“F1” star Damson Idris has been named Formula 1’s global ambassador. The news comes days after Idris helped launch the new ...

U.S. The sport is Formula 1, and its season kicks off on Saturday with the Australian Grand Prix on Apple TV. Bringing the live sport to audiences is no easy feat, but Variety ...

In Formula 1, the action off the track is often as exciting as the racing on it. Here are 13 figures to know about the massive business behind the world’s most popular motorsport. With a dominant ...

Once a staple for traditional media companies, the rights to sports leagues have proven to be strong telecasts for viewership and advertising revenue. Thanks to the success of a sports deal that has ...

The FINANCIAL — UBS and Formula 1TM on August 23 announced that they have signed an agreement for UBS to become a Global Partner of Formula 1TM. "The partnership will be formally launched at the 2010 ...

With the sport chasing younger and more diverse audiences, Idris brings star power to one of the most exclusive arenas in sports.

Idris will "act as a bridge between the world of Formula 1 and the wider cultural and entertainment landscape" by attending ...

CLERMONT, Ky. and FISHERS, Ind., Sept. 17, 2025 /PRNewswire/ -- Jim Beam®, the world's No. 1 bourbon, and the Cadillac Formula 1® Team, are proud to announce a multi-year global partnership that ...

Formula One Group (NASDAQ:FWONA) rose 9% amid a report that Apple (NASDAQ:AAPL) is considering a multibillion-dollar bid to gain global rights to broadcast the sport. Apple TV (AAPL) is said to be ...

LONDON, June 13 (Reuters) - Liberty Global is taking a 65% stake in the Formula E electric car racing world championship after buying out Warner Bros Discovery, the series announced on Thursday. The ...

Liberty Global is buying a stake of Formula E from Warner Bros. Discovery, giving the media company controlling interest in the all-electric version of the motorsport. A publicly traded company led by ...