Shopify is the tech company behind more than one million ecommerce merchants globally. Launching a Shopify store before the holiday shopping season can prepare your brand for a sales surge. Here is a ...

Penny Pryor has more than two decades experience writing, reporting and editing financial services publications. She has contributed to, and edited, the Money Section of the Sun Herald and The Sunday ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

In our new series Getting It, we’ll give you all you need to know to get started with and excel at a wide range of technology, both on and offline. Here, we’re walking you through the process of ...