Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...

Raju Parsekar will be first Mumbai producer to cross over. Literally. The producer, whose comedy serials have aired on Sony, Zee and SAB TV, will visit Pakistan in January to direct a serial, CID ...

Neeraj Vyas, business head, speaks about the channel's recent rebranding. Sony SAB has adopted a new brand philosophy, yet again. As it evolves from being a comedy channel to one that tells relatable ...

Hindi entertainment channel Sony SAB has picked up the upcoming Indian adaptation of hit UK comedy-drama Shameless. Locally titled Itti Si Khushi, the adaptation is produced by Rose Audio Visuals, the ...