Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the ...

Google may be making local search ads more interactive, potentially changing how advertisers showcase multiple locations and capture nearby demand. What’s happening. Google Ads appears to be testing a ...