Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...
Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...
Pepsi once offered a fighter jet as a joke prize in a promotion. A student tried to claim it anyway.
Pepsi launched a "points" promotion in 1996 that included a "joke" prize of a $23M fighter jet. College student John Leonard took this challenge seriously, and launched a plan to nab the prize. A new ...
Over time, countless ads have captured the hearts of Americans and remained beloved years and even decades after their original air date. Big brands like McDonald's, Budweiser, Snickers, and Old Spice ...
Soda goes flat fast. The best soda commercials, however, stay bubbly-pop-fresh for generations. Pepsi arguably leads the pack, having invested record-breaking sums in splashy campaigns and moments ...
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