CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...

Add Yahoo as a preferred source to see more of our stories on Google. “Cross” star Isaiah Mustafa said Aldis Hodge completely improvised a nod to Mustafa’s longtime career with male grooming brand Old ...

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

New Third Chapter Introduces La La Anthony and Ross Butler into the Family Drama to Show that Old Spice Gentleman’s Blend Gives You Skin Worth Standing Up For Since launching in 2019, “Men Have Skin ...

Nintendo's Super Mario Galaxy movie is giving fans of the franchise a chance to smell like their favorite characters with some help from Old Spice. The ...

Like it or not, perspiration is a natural and vital function of the human body. Sweat regulates body temperature through evaporative cooling and also eliminates toxins through skin pores. However, one ...

Procter & Gamble's Old Spice deodorant has caused severe rashes and chemical burns to possibly thousands of "unsuspecting consumers," according to a class-action lawsuit filed this month that seeks ...

The work was created by the independent Spanish agency Burns.

One of the byproducts of the fragmentation of the television landscape, such that we're all now streaming and not so much tied to the increasingly outdated requirements of "appointment TV," is that we ...

Viewers of TBS's Funniest Commercials of the Year will likely be in rapt attention Thursday night. This year's show will be hosted by one Isaiah Mustafa, a.k.a. the Old Spice Guy, who rode—both a ...

This interview is part of our ongoing series related to The Influence Project. One of the modern Holy Grails of advertising is to translate a successful TV campaign into a monster viral Internet ...

This week we saw two days that shook the viral marketing world. Old Spice, a long-neglected--if not forgotten--Procter & Gamble brand unleashed a social media blitz that may have changed the rules of ...