40 zettabytes of data will be created by 2020, according to IBM. That’s 300 times more data than was created in 2005. To give organisations competitive advantage, they need to put big data to work, ...

What has been the impact of big data in B2B? This was the question, near enough, that I was asked recently at two events where I was part of a panel discussion (organised by Adobe and the IDM ...

Big data isn’t just for large companies. Learn how big data can help small and midsize businesses become more efficient and productive. Data can be pulled from almost anywhere — websites, social media ...

Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do ... Are all your data ...