Email is the most regularly used content distribution channel, despite scepticism regarding its effectiveness, according to new research published by B2B Marketing. Ninety-four per cent of B2B ...

With decision cycles spanning three to six months and involving up to or even over a dozen stakeholders, the most effective B2B marketing teams are adding high-impact channels to their marketing mixes ...

In the world of B2B, marketing is increasingly becoming the main driver for attracting a significant portion of a company's clientele. This shift has been accelerated by global digitalization and then ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...

At our Propolis Community Sprint, we gathered B2B marketing leaders for a physical and virtual roundtable. The topic? The art of saying no.

Jasper CMO Loreal Lynch discusses the state of AI in B2B marketing, covering strategies for proving ROI, scaling content & ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

The business-to-business (B2B) market faces unprecedented challenges in today’s economically fluctuating landscape. Every day, companies grapple with longer sales cycles, increased competition, and ...