Pssst, hey you! There's a cheap latte waiting at the coffee shop on the corner! CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cell phone advertising ...

A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...

In absolute terms, the amount of money spent on advertising on mobile phones has been small, but it has been growing rapidly. In 2005, advertisers spent $45 million on such messages, and should spend ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...