Enradius, a leader in location-based marketing and geo-targeted digital advertising, today announced the launch of Local Ad Networks, a new programmatic advertising platform designed to connect ...

Location is both the great promise and the potential fear factor of mobile marketing. While it offers the possibility of one-to-one marketing, privacy advocates have recently decried both Apple and ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Advertisers are trying to stay increasingly relevant; the rise of mobile has helped them stay alert to trends and consumer habits. Location-based marketing is the latest aspect of mobile to hit the ...

JiWire has acquired NearbyNow to further accelerate its location-based media platform across mobile. The companies plan to create a new set of location-based advertising opportunities for major brands ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

Navteq, a global provider of digital map traffic and location data, has acquired Acuity Mobile to expand its location-based advertising platform. The two companies have worked together in the past ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Mark Ollila is GM, Innovations and New Products at Verve Mobile. Since July 6, people have been walking around paying the kind of attention to their smartphones that suggests hypnosis, sleepwalking, ...

[Editor’s note: It’s no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially ...