Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

Lego has outpaced the toy industry through a winning formula of licensed IP and a globally distributed supply chain. The Danish toy company was ahead of the curve in courting so-called “kidult” buyers ...

The HelloNation article explains that many adult LEGO fans, often known as AFOL participants, first reconnect with the hobby ...

With Toy Story 5 heading to theaters next June, there will undoubtedly be a plethora of new toys and accessories themed around the Pixar series in the coming months. But if you're looking for a gift ...

It's been over a week since all of the episodes for season 2 of Netflix's One Piece series dropped, and fans are still ...

From Easter baskets to family activities, these LEGO sets offer a creative way to keep kids entertained while giving gifts ...

A vibrant design and thoughtfully curated breakout areas make for a space that reflects the fun of Lego. Read more at ...