Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Native advertising has emerged as a relatively new way of marketing. As the word “native” suggests, the advertorial looks and feels just like an article to the reader with similar features of content ...

(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. Some people still believe that Facebook ads are not a good ...

The new RSA guide includes advice on how to write ads that perform well and the best ways to evaluate a campaign's performance. Google has released a Responsive Search Ads guide to help marketers ...