Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Brands are embracing long-form branded entertainment as creators and platforms drive new formats. Ad Age reporters on media strategy risks and how to stand out.

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...