Dietary behaviour is deeply embedded in social contexts, with individuals continually gauging what others eat and deem appropriate. Social norms can be descriptive—reflecting the typical behaviour of ...

Information, guidance, and tools for practitioners who seek to integrate social norms and behavioral change approaches into ...

Social norms (SNs) are widely recognized as informal rules that shape societal behavior. In Ethiopia, these norms play a crucial role in influencing economic activities and institutional trust, ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...