I found Google's best-kept experiments hiding in plain sight; they're actually useful

These tools feel like they're from the future ...

Google adds new AI Max testing and planning tools

Google is expanding AI Max with new experiments and planning tools to help advertisers test budgets, ROI targets and controls ...

Google Ads Launches New Search and AI Max Experimentation Tools

Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location ...
Engadget

Google experiments with sending Chrome searches straight to AI

Google appeared to be mulling the idea of giving you the option to go straight to AI Mode for search queries. Windows Report has discovered a new hidden hidden flag in Chrome Canary, the browser's ...
Cybernews

“I’m alone with a Catholic:” experiment reveals inherent AI biases

Social media users report that Google AI Overviews provides different answers to prompts that describe being alone with ...
Search Engine Land

Can a fake brand win in AI search? New experiment says yes

A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence. In November 2024, with SE Ranking’s research team, we began a ...