Marketers are spoiled for choice when it comes to great sources of content. We now have more tools (hello, ChatGPT!) and job boards than ever, making it even easier to find writers and create content.

Malcolm Gladwell once said, “Writing is not the time-consuming part. It’s knowing what to write about.” This rings true long before you ever put pen to paper—or fingers to keyboard in our case!

In my first post on this topic, I explored the psychological biases that cause you to doubt your skills as a writer. In this post, I explore a few inescapable aspects of the publishing industry that ...

We live in an era of sound bites and 140 character messages, but good writing still matters when it comes to the business world. Don’t think that good writing skills matter in this digital age of ...