Have you ever bought something because it was “on sale” only to realize you didn’t really need it? Or felt pressured to sign up for a “limited-time offer” that seemed too good to pass up? If so, ...

"We're really seeking to establish what message a consumer takes away from a particular advertisement," said Brian Sowers, principal at Applied Marketing Science. Companies marketing a product or ...

False and misleading advertising campaigns can have significant consequences for competitors. Whether a company’s deceptive practices relate to its own products or services, a competitor’s products or ...

This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for ...

Deceptive advertising comprises a spectrum of techniques through which marketers present misleading, ambiguous or incomplete information to shape consumer perceptions and choices. At its core lies the ...

The pervasive false advertising in live-commerce ecosystems has significantly eroded consumer trust and posed systemic risks to market integrity. This study proposes a dual-pronged governance ...