The most simple definition of cross-functional teams (or CFTs) is groups that are made up of people from different functional areas within a company—marketing, engineering, sales, and human resources, ...
A version of this article appeared in the Spring 2018 issue of strategy+business. In today’s globally interconnected, fast-paced business environment, nearly every important initiative — whether it’s ...
While most of us involved in product design and delivery will agree that innovation is complex, we all have different reasons as to why it’s so hard. My theory? Successful innovation must involve ...
The importance of aligning operational activities can’t be overstated. How well a company carries out activities to create, produce, sell and deliver products to customers is the differentiator ...
In most cases, tech products and tools are for widespread use—they’re usually not created just for tech professionals or IT specialists. By bringing together the strengths and perspectives of a ...