Add Yahoo as a preferred source to see more of our stories on Google. Coca-Cola logo variations campaign. Brands can very precious about their logos. The typical brand manual comes with several pages ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to encourage ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola Not many ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Brands are usually so protective of their visual assets. But Coca-Cola goes the other way in a new ...