Coca-Cola is building original Fanta Halloween characters to own October like it owns Christmas. What the strategy means for ...

The original 1971 ad campaign was reimagined in the 2015 series finale of 'Mad Men.' ...

Coca-Cola practically invented Santa Claus as we know him today. Credit: Coca-Cola / Secret Level Coca-Cola has an indelible connection to the holidays here in the United States. The company's 1930s ...

Criticism of AI-created promotions from brands like Coca-Cola and Valentino may even be developing into a possible countertrend: work identified as human-made may itself be becoming more marketable, ...

Coca-Cola released new holiday commercials developed with generative AI and guided by "human storytellers." Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

Add Yahoo as a preferred source to see more of our stories on Google. Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with ...

A still from Coca-Cola’s AI generated holiday ad. Photo: Courtesy Company The new set of ads does something quite similar, minus the original places and people. That’s because everything in them is ...

Coca-Cola launched Project Fizzion, an AI system built with Adobe that governs its brand identity across more than 200 markets.

Coca-Cola has been making Christmas ads for a very, very long time. But it’s latest one was created using AI-generation tools and its a terrible, ugly mess. It’s mid-November, which means it’s ...

The drink maker is winning market share despite persistent economic challenges.

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Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.