NEW YORK — With the start of the broadcast and football seasons this month, Nielsen is excitedly ready to provide the industry data based on enhanced Big Data + Panel methodology. For Nielsen, it is ...

Add Yahoo as a preferred source to see more of our stories on Google. As Nielsen rolls out its updated ratings that crunch viewing data from millions of devices alongside its traditional sampling ...

As businesses continue to harness Big Data to drive innovation, customer engagement and operational efficiency, they increasingly find themselves walking a tightrope between data utility and user ...

Genomic data is growing at an unprecedented rate. Two decades ago, sequencing the first human genome was a landmark achievement, generating around 200 gigabytes of data — an amount now easily handled ...