“…these upcoming laptops will likely sit above the current M5 Pro and M5 Max MacBook Pro models, rather than replace them. While Apple could keep the traditional MacBook Pro name, a “MacBook Ultra” label would more clearly signal their position at the top of the lineup. One thing is certain: Apple, yet again, is moving firmly upmarket.

The company also revealed an M4 iPad Air, M5 Pro- and Max-powered MacBook Pro models and a Studio Display XDR.

Apple on Tuesday unveiled updated MacBook Air and MacBook Pro models in a bid to lure buyers in a softening PC market squeezed by rising memory costs.

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Apple is reportedly planning a major MacBook Pro redesign for 2026 that introduces OLED displays, but only for M6 Pro and M6 Max models. The update could also bring a thinner body and touch support, marking the first major design overhaul since 2021.

Apple's "up to 2x faster" storage claim for the M5 MacBook Air turned out to be an understatement. Benchmarks show it pulling ahead of the M4 Pro MacBook Pro on reads.