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Apple spent 2025 setting itself up for the future — and its biggest moves weren't about AI
It’s been quite a year for Apple (AAPL). The company reported record revenue on the back of strong iPhone sales. Its Services business continued its impressive growth, hitting $109.2 billion in sales.
Think back to the end of 2024. It was a more innocent time. Sure, after unveiling Apple Intelligence with great fanfare at WWDC in June that year, it hadn’t actually shipped much (other than a raft of ...
This was a big year. Photo: Apple/D. Griffin Jones/Cult of Mac 2025 was a big year for Apple. In this end-of-year roundup, we gathered up the most consequential news, groundbreaking rumors and biggest ...
SHANGHAI, CHINA - DECEMBER 9, 2025 - Apple mobile phone store on Nanjing Road Walkway in Shanghai, China on December 9, 2025. (Photo credit should read CFOTO/Future Publishing via Getty Images) There ...
2025 was a busy year for Apple. The company launched multiple new products, some of which pushed its lineup forward in meaningful ways. However, others left plenty to be desired. Looking back, it’s ...
As 2025 draws to a close, here’s a look at what defined Apple over the last 12 months, for better or for worse. This is as close to a unanimity as anything Apple-related can possibly get. With ...
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, ...
The executive's future at the company has been in question in recent months amid retirement rumors. By Alex Weprin Senior Editor Amid reports of a near-term changing of the guard atop the technology ...
Apple has unveiled the winners of its 2025 App Store Awards, celebrating the most innovative and impactful apps and games across its ecosystem. These awards honor excellence in creativity, ...
The birth of the M5 MacBook Pro wasn’t just a quiet refresh. It created Apple’s current-generation 14.2-inch flagship, ...
Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary ...
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