Aside from the launch of the AirTag 2 last month, it’s been a quiet year for Apple so far. But all that’s about to change this week. On Wednesday, Apple will hold a “special experience” in London, Shanghai, and New York City following a “big week” of announcements that all kick off on Monday.

Apple has scheduled a product launch event for March 4. Rumors suggest the presence of new MacBooks, including a budget-friendly model.

Discover Apple’s March 2026 event highlights, including M5 MacBooks, budget-friendly devices, and next-gen Studio Displays.

It looks like our first major Apple product announcements of 2026 are right around the corner, with Apple announcing a "special Apple Experience" for members of the media scheduled for March 4 where we're expecting to see them get hands-on time with several newly announced products.

Apple iPhone 17e is going to launch anytime soon with some of the best features and a possibly thin chassis. Rumours have it that the device could also make a debut before March 4, 2026.

Apple has several annual events, but this March 4 "Apple Experience" is not one of them. The unexpected announcement of in-person events in New York, London, and Shanghai surprised many of us, except for Bloomberg’s Mark Gurman, who predicted a device announcement this March. Will Apple announce new iPads and MacBooks? Here’s everything we know.

Ready your wallets if you've been thinking about upgrading your Apple products. According to Bloomberg's Mark Gurman, Apple will announce "at least five products," starting on Monday, March 2, and extending to its scheduled "experience" on Wednesday,

Apple is holding a special event March 4 for press around the world, and rumors indicate there are lots of new products that could launch.

Apple refreshed the iPad Air with its M4 chip this week, bumping RAM by 50% and adding Wi-Fi 7 connectivity while keeping prices exactly where they were.