These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Integration enables brands to activate and optimize campaigns across Ace Hardware’s retail media network alongside their broader commerce portfolios ...

Macy’s isn’t wasting any time — or revenue opportunities — when it comes to its retail media offering. Yesterday, the retailer announced an expanded partnership with Rokt, a technology partner that ...

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers. After media companies like NBCUniversal, Disney and Paramount ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Retail media has emerged as one of the fastest-growing advertising ...

NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that ...

Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...

The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global real estate brokerage firm RE/MAX announced its own commerce ...

Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and ...